A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly trying to find new approaches to capture the interest of users. Popunder ads have emerged as a popular format, offering a subtle yet effective procedure for drive traffic, generate conversions, and increase brand awareness. While they may be often confused with popup ads, popunder ads operate differently and they are often less intrusive.
In this informative article, we'll explain what popunder ads are, how they work, their advantages, as well as practices for implementing them in your marketing strategy.
What Are Popunder Ads?
Popunder ads certainly are a type of display ad that opens inside a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the person’s attention by appearing together with the current page, popunder ads remain hidden before user closes or minimizes their primary browser window. This makes them less disruptive and allows users to focus on the ad if they're finished making use of their main activity.
Because of their placement, popunder ads are likely to be considered to become more user-friendly than popup ads. They don’t interfere with the browsing experience, but still provide advertisers with the opportunity to obtain message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When a user visits an online site, the popunder ad is triggered by an action—such as simply clicking a link, button, or form on the page. This can be done in the way that feels seamless, often without the user realizing the ad has opened behind the key window.
Ad Opens in a New Tab or Window: Instead of appearing in addition to the current webpage (like a popup would), the ad opens in a very new tab or browser window behind the active session. Users won't immediately understand the popunder ad.
User Engagement: Once the consumer finishes browsing and closes the active window, they're going to notice the popunder ad in the shadows. Since the ad only appears after they’re done with their primary activity, it avoids interrupting an individual experience.
Click and Conversion: The popunder ad is designed to drive clicks and conversions. Once the consumer discovers it, they're able to engage using the ad by simply clicking on it, that leads them to the advertiser’s web page or website.
Popunder ads in many cases are used for getting visitors to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have several advantages that make them a unique option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over the user’s screen, popunder ads stay in the shadows and don’t interrupt browsing. This can lead to a more positive consumer experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the person has finished their primary activity, they're more likely to provide it with their full attention. Popunder ads can achieve higher visibility since they remain open for the user’s device until actively closed.
Better Click-Through Rates
Many advertisers discover that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because these are seen at a time when an individual is more relaxed instead of distracted by other content, they are able to drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which occurs users become accustomed to ignoring ads which are placed in predictable spots with a webpage. Since they appear in a new window or tab, popunders stand out and so are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads are often less expensive than other types of display ads, including native or video ads. They can give you a better roi (ROI) for advertisers trying to reach a broader audience without having to break the bank.
Extended Time on Screen
Unlike popup ads, that are typically dismissed immediately, popunder ads remain open in the background before user decides to seal them. This extends how long the ad can be viewed and enhances the chances that the user will engage it.
Best Practices for Using Popunder Ads
To get the most from popunder ads, consider these best practices:
Target the Right Audience
Use targeting features available through popunder ad networks to make sure that your ads are consideration to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target based on user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click on the popunder ad, they ought to be directed to a web page that matches the ad’s message and is designed to convert. Ensure your website landing page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays a crucial role in engagement. Use compelling visuals, clear messaging, as well as a strong CTA to entice users to click on the ad. Make sure the ad content is aligned while using product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting ways of find the combination that works well best for your campaign. A/B testing helps identify what resonates using your audience and allows you to refine your ads for better performance.
Ad Frequency Control
Be mindful of how often your popunder ads are displayed to users. Overuse can result in annoyance, which can reduce the effectiveness of your respective campaign. Use frequency caps to control the number of times a user sees your popunder ad in just a certain timeframe.
Monitor Performance Metrics
Keep an eye on key performance indicators (KPIs), for example click-through rates, conversions, and bounce rates, to guage the success of your popunder ad campaigns. Use the data to make informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re seeking to run popunder ad campaigns, below are a few of the top networks that supply this format:
PropellerAds
PropellerAds is one in the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is suitable for both smaller businesses and large enterprises.
Adsterra
Adsterra is really a popular ad network offering popunder ads using a range of targeting options, including geo-targeting and device targeting. Adsterra is recognized for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds concentrates on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, making it ideal for advertisers with varying budgets.
ExoClick
ExoClick can be a performance-based ad network that delivers various ad formats, including popunders. It offers an individual-friendly platform with real-time analytics and robust targeting features to be sure ad effectiveness.
HilltopAds
HilltopAds offers a selection of ad formats, including popunders. It provides advanced targeting, ad frequency control, as well as a fraud detection system to make sure high-quality traffic and much better ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background until the user is finished with their main activity, it’s less likely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the consumer’s browsing experience, which makes them more acceptable to numerous users.
Cost-Effective: Popunder ads routinely have lower costs than other formats, causing them to be a budget-friendly choice for many businesses.
Longer Engagement: Popunder ads stay open prior to the user actively closes them, definitely more time build awareness.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of these campaigns.
Delayed Interaction: Since popunder ads are hidden until the user closes their main browser window, there’s often a delay in when the ad is seen, that could affect immediate engagement.
Negative Perception: While less intrusive than popups, some users still view popunders negatively, especially if they're not well-targeted.
Conclusion
Popunder ads provide a unique chance of advertisers to interact users inside a less intrusive way. Their ability to stay in the background before the user is ready to interact gives them an advantage over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and result in better conversions.
As digital advertising is constantly on the evolve, popunder ads remain an invaluable tool for marketers seeking to drive results inside a cost-effective manner. By leveraging top popunder ad networks and following guidelines, businesses can incorporate this advertising format into their broader marketing strategy with success.